Webcast about current trends in PR: Trust and transparency

As part of our master degree in public relations, we've been asked to produce a video adressing a current trend in PR. We are to pretend that we work for a PR agency and that the video is meant for our clients.

So while *Firefly PR is completely made up, the research is all real.

Transparency and accountability is becoming a key aspect of gaining trust, and the PR industry should definitly pay attention.